content creation • communication strategy • creative design
Hi! I'm Laryssa, an Edmonton-based content strategist with 11 years of experience guiding projects for non-profits, small businesses, and medium-sized corporations. I'm an expert in developing everything from web content to communications plans, and love helping brands share their narratives in a powerful, authentic way.
I love unpacking complicated information and translating it into beautiful, concise content that’s as easy to digest as it is enjoyable to read. I firmly believe that the complexity of a project should never be reflected in the end-product.
Analytical, innovative and disciplined, I'm the secret weapon that can bring your content goals to fruition. Whether you’re looking to build a new website, develop a strategic communications plan, or create content that truly differentiates your brand, it all begins here.
I'm a passionate Edmontonian, who enjoys exploring Edmonton, entertaining friends, taking in live music, and searching for the best huevos rancheros in the city.
Your communication efforts should start with a solid plan so you successfully accomplish what you set out to. Let's look at the needs of your target audience and create a strategy to make sure the message you want to relay comes across in a way that resonates with them.
Whether it's content pieces that fit into a bigger communications strategy or are meant to stand alone, they're one of the best ways to showcase your expertise in the area you work in. Think blog posts, newsletters and social media.
Presentation is everything. Once you have a piece of content, only half the job is done. Figuring out how to present the information is critically important, otherwise the message will get lost or overlooked.